Thursday, December 15, 2016

Looking in Other Worlds & Find What You're Not Looking For

Hi Everyone, 

Welcome Back to my Blog, today we will go over two Creative Strategies that will help me in my future business venture!

As mentioned in my other blogs, I will be opening my own online business where I will be selling handmade products made in Nicaragua!!.

Without further due, Let's get started!!

The first creative strategy we will go over is;

"Looking in Other Worlds"
This strategy defines a genius by being able to imagine comparisons and similarities between parallel facts and events in other worlds. Meaning, that invidiuals are capable of making comparisons between two parallel facts. As humans, we can always compare something that is not comparable by find similarities. 

The technique I chose to go over  this strategy is called World Of Essences. The technique requires me to decide a major principle presented by my problem, then list other things that are from different worlds, select one example, describe it, and use the description to suggest analogies. 


My major principle to my problem is "exchange". The exchange comes from the exchange of monetary value for a piece of my culture. Meaning, I will share my culture by selling products made in Nicaragua.
  • After writing a list of examples, one stood out. 
    • "Exchange of Technology"
  • Describing the Exchange of Technology was a little difficult, but I will share some examples below
    • Sharing of information
    • Working together for a main goal
    • Reaching out to others for help
  • Now to find my analogies between my problem and my other world examples
    • Reaching out to others for help might seem completely off track for my own business venture, but as I did this technique, I started to realize that reaching out to other businesses in the U.S. who work closely in Nicaragua can allow me to import products differently. 
      • For example, there are businesses who bring products from Nicaragua, and I can reach out for their help to work together in order to bring our costs down in the importing of goods. 



Working through the strategy really changed my perspective. Like many, I tend to not look for help. Usually I try to solve my problems on my own, and that can be costly, because one problem could have been solved with someone else. When I started my blueprint, I never considered working with another business who imports, or reaching out to others for help, but after this strategy, I have a newfound way of looking at my business blueprint, and how I can capitalize on others by working together.


The second creative strategy is a little outside the crazy box, but fun to go over... 

"Find What You're Not Looking For"

What does this strategy mean... well, it means that for every subject or idea, a host of creative byproducts are available. They can be seen as irrelevant in the beginning, but can have the biggest potential. 

For this I will do a technique called Imagineering... and I will list absurd or crazy ideas about my problem. 


In this technique, I will change my problem. The problem for this tool is "Reaching out to target market".  The techinique ahs steps that I will concise below. Enjoy:)
  • List several absurd ideas about your problem:
    • Video messaging customers by calling them on a random basis
    • Sending food to customers
    • Walk around my community and leave food around
    • Take part of a dance off
  • Select one absurd idea: Walk around my community and leave food around.
  • Extract the principle: The principle for my absurd idea is to get to know my community, and reach out to them by showcasing the products I will be selling. 
  • Imagineering: Practical Idea
    • Create a catalog that I can showcase throughout the community!

With this creative strategy, I have realized that there is so much more to business thinking than what I had imagined. Community is important, and I have not yet considered reaching out to those who are closer to me in distance to advertise, and reach out to.
Before I imagined opening my business, and advertising through sites, but with this exercise, I have realized that I can advertise within my own community,and start off with a word of mouth that will give my business venture a start.  


As I complete more and more strategies and its techniques, I realized that my bluepring for my business is far from being complete and implemented, and it makes me excited to know that I have tools to expand my bluepring:):)!



Join me next time to go over my last two strategies!


Best Regards,
Ana Guevara

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